Year 7 - 2019
After a long four years of being in the community, the organization finally registered as a not-for-profit company in October. The following year the brand would host many events and partner with Toronto Housing for a back to school drive hair cut drive. Over 20 youths got hair cuts and back to school gear.
Year 6 - 2018
Smith and his agent partnered with a SickKicks campaign for donations. The ad we promoted all over Toronto in subways, bus sheds, and downtown at Dundas Square. That summer, the organization participated in a basketball tournament with youths at Nathan Phillips Square. We were hoping to establish a non-for-profit presence in the downtown core.
Year 5 - 2017
The organization went to Halifax Nova Scotia for round 2 to participate in a weekend long campaign: BenchBullying. This time we brought down members of the Canadian national team and WNBA player Heather Butler for a Celebrity Basketball Game to raise funds for the cause.
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The brand could impact the community by visiting the school and doing radio interviews for Virgin Radio to bring awareness to kids about bullying and whew should bench it.
Year 4 - 2016
Organization partnered up with NBA All-star weekend to provide 100 tickets to go watch the celebrity all-star game.
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The stars were out at Hershey Centre Saturday afternoon (Feb. 13) for the Snoop Dogg Celebrity Basketball game.
Along with celebrity appearances that included former Heavyweight Boxing Champion Lennox Lewis and Toronto Blue Jays legend Joe Carter and Dane Smith, there was a celebrity and youth basketball game, and as well, motivational speaker Peter Tolias and various speakers engaged the hundreds of young teens in attendance on the importance of setting goals, youth opportunities in Peel and the importance of giving back.
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Rap stars Snoop Dogg and 2 Chainz served as the coaches and also played in the celebrity basketball tournament at the Hershey Centre. Proceeds will go to various charities.
